Personlize you music with MyStrands
There has been growth of personalized music in the social network. Though some of the services are being 
hit due to the new litigation pending in the courts there are others who do not fall into the category of music services who can be hit by the ruling which is likely to come in another week or so. One such service is MyStrands which is a logical extension to this function of bringing your own music. MyStrands is a free desktop application that lets you get more connection from your digital music.
Using MyStrands you can manage your music using the playlists builder or the cloud to arrange your music the way you want to hear it. Once you create a playlists you can upload that to MyStrands. Once you have a MyStrands account you can get recommendations from MyStrands for music you do not have and where you can buy that music. MyStrands also helps you find like minded (who have interest in the same music) and you can also see what they like to hear. You can also let your friends and colleague access to your music preference by allowing them to access the playlist that you have created.
MyStrands can be downloaded on to your PC or Mac and there are versions that work on Windows Mobile and 
Symbian phones. MyStrands is fully integrated with MySpace and Last.FM where each application plays music according to preferences of the other service. Another interesting element is it’s mobile component. You can follow the ‘party’ from your mobile browser. This means, you can ‘peek into’ the party from your mobile phone in real time to see if it’s of interest. For instance, what bars are now active, what music is being played, who is at the bar, and what text messages are being sent etc etc. You can see this at their mobile site. Choose country, take a venue, see it’s info, a location map, check it’s users, the music played, pictures uploaded by users, etc… and a demo of the mobile service can be seen at the MyStrands blog. A forthcoming Symbian client also allows you to listen to recommendation samples on your mobile through real player or media player…
The latest project at MyStrands is PartyStrands, which takes the MusicStrands idea and applies it to a bar or a club. PartyStrands is software that works with iTunes or Windows Media Player; a bar owner could run it on a PC that’s loaded with music tracks, and by using one artist as a starting point, it keeps churning out related tunes from the music library. It gets much more interesting, though — as users come in, they can “join the party” by sending an SMS in with an alias, and their favorite artist. As more users join, the playlist gets influenced by their collective taste in music. If you’re already a MusicStrands user, you can join with your username, and it will take your entire profile into account. PartyStrands is designed to run on a video projector or other large screen, so it can show the current track that’s playing and album art, while users can also send text messages to be displayed, and eventually pictures as well (some photos of it in action).
PartyStrands got a bit of coverage a couple of weeks ago when it was launched, and a lot of it asked an obvious question: why would people interact with a computer system instead of other people in a bar? The question may be fair, but it’s not completely accurate. PartyStrands isn’t a jukebox system that lets users 
control they music they hear. It’s a system that lets users influence what they hear. Instead of hearing the same 30 songs from the jukebox at the bar, PartyStrands builds on what’s popular in the crowd, adjusting its output as aggregate tastes change, and playing music it thinks people will like. In many ways, that’s a lot cooler than a jukebox — you’re getting exposed to new music, catered to your taste and preferences. So instead of the talk being “oh, not this song again?”, its “Wow, this is good, who is this?” and so on. The base level of interaction with the system is minimal; but it’s created to drive more interaction among people. In the same way, the point of sending messages or photos into PartyStrands isn’t for the sake of the message, it’s to broadcast it to the party. Again, driving interaction by using the mobile and the application.
Music discovery platform MyStrands has closed a Series B round of $25million led by Antonio Asensio, CEO of Grupo Zeta, Spain’s third largest media group, along with existing investors Debaeque and Sequal. CEO Francisco Martin said that the company was committed to remaining independent and that the funding will help the company continue in developing its product.
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