Mobile Web or Mobile Internet is the new trend
Increasingly it is becoming clear that Mobile Web or Mobile Internet the new medium that is going be used by the new generation. Google one of the leaders on the Internet has changed its logo the first time in eight and half years so that it is usable on Iphone and other mobile devices shows that they believe in the importance and the potential of the mobile web.
Opera browser is one of the most used browsers on the Mobile Internet and they have some interesting findings which they revealed in a study they released in May 2008. There were 11.9 million Opera Mini users in March 2008, almost 41% of mobile traffic now goes to social networking websites when people use Opera Mobile. The United States, South Africa and Indonesia have more than 60% of the mobile traffic going to the social networks on the mobile web. One would assume that there would not be a whole lot of web traffic on the mobile Internet but there was 33 million MB data traffic that was exchanged worldwide according to the study.
Further it is predicted that by 2012 there would be as many connected mobile phones as the population of the world. This has been predicted by a website called phonecount.com which predicts the number of phones in the coming years based on present sales around the world.
The good news is that advertising is growing in the mobile Internet market and there other markets apart from UK and US are jumping onto the bandwagon. BuzzCity has revealed the statistics for its myGamma Global Mobile Advertising Index. myGamma is an ad-supported mobile social network service that is very popular in many of the markets outside of N. America and Europe (from MobiAD). The results are
1. Indonesia: 654 million (up 13328% on Q1 2007)
2. India: 577 million (up 1522%)
3. South Africa: 426 million (up 418%)
4. USA: 132 million (up 917%)
5. Kenya: 79 million (up 424%)
6. Romania: 57 million (up 446%)
7. Bangladesh: 53 million (up 305%)
8. China: 37 million (up 6053%)
9. Brunei: 35 million (up 221%)
10. Pakistan: 35 million (up 814%)
Even though mobile advertising is still in an experimental phase at this point, the revenues generated in 2008 are predicated to be over $1.5 billion
M:Metrics which is an agency in UK and it found in February 2008 that mobile users were more likely to respond to advertising than regular Internet users, and 27% more likely to say they are tempted to buy an advertised product then the average person.
There is a video (though old) which gives you an idea of where in the world the Mobile Internet is growing.
Detractors would say that there are a lot of hurdles in the growth of Mobile Internet some of them being availability of handsets and data charges but with new technologies being released like the Iphone with 3G and the handset is cheaper things are definitely becoming interesting and no one can deny the tremendous pull and popularity of the Mobile Internet. Therefore in the future if anyone wants to have a presence on the Internet getting themselves ready for the Mobile Internet is a must otherwise soon they would be left behind.
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