Flat fee for blogging - Bloggy Networks
For some bloggers blogging is a passion and they would not exchange their job for anything. Though the hard 
fact of life is that you need money to survive. Ahmed of Enthropia Inc and Jacob Gower were business associates when they decided to develop a business model around blogging. Ahmed had sold some web sites to Jacob Grower which he managed to turn around and sell for profit. Ahmed and Jacob created a new entity called Blog Top Sites. Since they had a lot of experience in running topsites, and Jacob was involved in the blogosphere Blog Top Sites was to be a resource of top blogging web sites. The site was an instant success, signing up hundreds and hundreds of blogs in the first week. Today the site tracks over 4.5 million page views a day across over 40,000 blogs. The site generates over 30,000 page views a day now.
Soon they purchased EatonWeb which was the oldest blog directory. They realized that the code was untidy and was also causing the web site to be slow and therefore they got the whole web site recoded. The categorization was also changed so that the content was divided based on multi-category/tag format. The web service was a hit soon. Jacob started working on Bloggy Network after the name was suggested by Ahmed and soon Forever Geek and Blogging Pro were also acquired and bought under the umbrella of Bloggy Networks.
Eatonweb was further developed and another service was developed called Blog Flux. From the start the idea 
behind having blog flux was to have a clearing house of anything and everything related to blogs. Some of the features were dropped because of various shortcomings. A service like that of feedblitz was pulled out because it could not keep up with the features and so is the case of another application like that of Mybloglog as in this case the application could not be scaled up as needed. They also realized the challenges when adding small features like who’s online as the click throughs were large. Overall Blog Flux has been a success as it gives the user access to tools like from statistics to easy tools to blog themes from one login. The site generates 1.25 million hits a month (reference http://www.techsoapbox.com/cat/bloggy-network/). Commentful, a service that allows readers to comment on blogs in a systematic manner, will be added within the next 4 to 6 weeks.
Bloggy networks also hires bloggers who write content for their blogs. However, the model they have followed is a different than those being followed by the industry. Usually bloggers are paid per post. Bloggy Networks pays a flat rate and bloggers are rated on the content and not the frequency of the content. By studying the growth of the Network it seems that they have got it right. It benefits the industry as well as there a lot of ‘bloggers’ who write for the sake of writing and attracting search engine traffic and if you see the content then they do not have much to write home about. However, if you look at the content of the Bloggy Networks you would realize that it is compelling content where the focus is not just the news but an analysis of the news. I hope others emulate Bloggy Networks for the sake of blogging so that the content on the Blogosphere is appreciated by readers.
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